GrabFood, Thailand’s leading food delivery platform*, teams up with Shake Shack for an unprecedented culinary collaboration—“Shake Shack x POTONG.” This marks the first-ever partnership between the iconic New York burger chain and Chef Pam—Pichaya Utharntharm, the newly crowned World’s Best Female Chef 2025. The exclusive menu combines local Thai ingredients with American classics, offering a one-of-a-kind flavor experience.
Available only at Shake Shack’s four Bangkok outlets and via GrabFood, this limited-time menu reinforces Grab’s positioning as a trendsetter in food delivery. The initiative is part of the “Only at Grab” campaign, a curated platform launched in 2023 to appeal to consumers who value exclusivity, quality, and culinary innovation.
Key highlights of the collaboration include:
- Jaew BBQ Pork Burger – Shake Shack’s first-ever pork burger globally, elevated with a bold Thai-style BBQ sauce.
- Black Pepper Burger – A juicy beef patty seasoned with aromatic Thai black pepper.
- Seafood Mayo Fries – Signature crinkle-cut fries topped with Thai seafood-inspired mayonnaise.
- Mango Sticky Rice Shake – A dessert shake that reinvents Thailand’s iconic dish for global palates.
The “Only at Grab” concept has resonated with Thai foodies, driving over 20% user growth and nearly 30% increase in average order value. This reflects a rising demand for curated, high-quality menus, particularly among urban diners who prioritize uniqueness over price.
As a special promotion, GrabFood users who order from the “Shake Shack x POTONG” menu can enjoy a ฿50 discount with a minimum ฿210 order by entering the code SS50. Offer valid through July 6, 2025.
This cross-cultural food project also appeals to international travelers exploring Thai cuisine with a modern twist. The menu exemplifies Thailand’s soft power in gastronomy and promotes local flavor on a global stage.
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*Based on Kantar’s 2024 ranking of food delivery platforms in Thailand.
