CC DOUBLE O, a leading fashion brand under the Jaspal Group, is making a bold move into 2025 with the introduction of its new brand philosophy, “Casual Confidence: Effortless Style Reflecting Your Confidence in Every Look.” This shift underscores the brand’s strength and adapts to the evolving preferences and behaviors of modern consumers, emphasizing inclusivity and self-expression. As part of this transformation, the brand unveiled a new logo and its first-ever concept store on the second floor of ICONSIAM, offering a fresh experience that embodies the spirit of “Casual Confidence.”
In an exclusive interview, Mr. Krit Singhajatate, General Manager of CC DOUBLE O, shared insights into the brand’s evolution. “CC DOUBLE O is one of the core in-house brands of Jaspal Group,” he stated. “In 2024, it was among the top three contributors to the group’s total sales. Over the years, CC DOUBLE O has consistently delivered modern casual fashion with high-quality fabrics, comfortable wear, and meticulous craftsmanship. As we celebrate our 20th anniversary, we are reinforcing our brand’s identity with the concept of ‘Casual Confidence,’ a redesigned logo, and an immersive customer experience in our new concept store.”
Mr. Krit highlighted the changing landscape of consumer behavior. “Today’s consumers embrace diversity and individuality more than ever before. Fashion is no longer confined to a single trend but serves as a medium for people to mix and match styles that reflect their unique identities. Whether for workdays or weekends, dressing has become a fun and creative expression of self. This is why fashion brands must adapt to meet these evolving expectations by offering diverse options that allow everyone to confidently express themselves through their attire,” he explained.
Key Pillars of “Casual Confidence”
The “Casual Confidence” philosophy signifies a major milestone in CC DOUBLE O’s journey, aligning with its core values:
- Quality: Every detail is crafted with precision, using high-quality materials to ensure that every piece is stylish, comfortable, and durable, meeting the demands of various lifestyles.
- Identity: The brand’s iconic bird symbol represents freedom and individuality, showcased in its signature collection featuring versatile designs and timeless styles. The collection also includes the signature SUEDE fragrance, encapsulating the brand’s essence.
- Sustainability: CC DOUBLE O is committed to environmental responsibility, incorporating eco-friendly materials into its collections to create durable and beautiful pieces that minimize environmental impact and promote balance for a better world.
ICONSIAM Concept Store: A New Era of Fashion Experiences
The newly launched concept store spans over 230 square meters on the second floor of ICONSIAM. Designed with the “Co-Space & Function” concept, the store is a welcoming space where people can gather and spend time together. The cozy ambiance is enhanced by modern contemporary design elements, handcrafted furniture, and a vacation house-inspired vibe that invites relaxation. This warm and airy setting reflects the brand’s commitment to creating memorable customer experiences.
CC DOUBLE O currently operates 54 stores nationwide and plans to gradually revamp its existing branches to align with the “Casual Confidence” concept, ensuring a consistent and innovative shopping experience for all customers.
A Confident Step Forward
“The launch of our new ‘Casual Confidence’ concept represents a significant step in the brand’s development,” Mr. Krit concluded. “We are confident that this direction will not only meet but exceed customer expectations, strengthening the brand’s position and driving sustainable growth for Jaspal Group.”
Stay updated with the latest fashion trends from “CC DOUBLE O” on:
- Instagram: cc_double_o
- Facebook: www.facebook.com/ccdoubleo
- LINE Official Account: @ccdoubleo
- TikTok: ccdoubleo.official
