Roddonjai, a premier used-car trading platform by TTB Drive, celebrates its second anniversary by fulfilling its mission to elevate industry standards and instill trust among buyers and sellers through a comprehensive solution. Expanding into the “home car” market with the concept “Sell Smooth, Good Price,” Roddonjai has launched a new advertising campaign featuring Mario Maurer as its brand ambassador for the second consecutive year.
Mr. Piti Tantakasem, CEO of TMBThanachart Bank, stated that TTB’s business strategy centers on improving financial lives for Thai people. TTB has partnered with leading firms to deliver an integrated, superior experience to car owners. Recognizing the competitive challenges in the used car market and shifting consumer behaviors toward digital solutions, TTB aims to empower its partners to enhance their competitiveness and build buyer confidence. Leveraging the bank’s strengths, the Roddonjai platform connects buyers and sellers with transparent, reliable standards. Over the past year, more than 65,000 quality-assured vehicles have been listed on Roddonjai.com, drawing 1.9 million monthly users and facilitating 38,000 car sales. TTB Drive has provided over THB 13 billion in vehicle financing, underscoring successful partnerships with used car dealers that enhance industry standards and foster a transparent, sustainable ecosystem.
“As Roddonjai enters its second year, we’re ready to expand to serve individual sellers, or ‘home car’ owners, who often face obstacles when selling independently,” Mr. Piti added. “With TTB’s resources and strengths, we’re confident in creating an improved buying and selling experience for home car sellers on Roddonjai.”
Mr. Chatcharit Tungtakeangkiat, Deputy CEO and Head of Auto Loan Product and Transformation at TMBThanachart Bank, noted that Roddonjai’s second year marks an expansion of services to “home car” sellers who encounter barriers in independent sales. Such challenges include price negotiation pressure, limited sales channels, and restricted access to financing. In Thailand, of over 18 million vehicles, around 11 million are at an optimal replacement age of 4-7 years, yet only 700,000 used cars are sold nationwide. If Roddonjai can create a seamless buy-sell experience for home car sellers, it can significantly boost used car market turnover and growth potential.
Roddonjai is committed to enhancing the “home car” selling experience, ensuring sellers can sell easily and at a fair price, meeting the needs of today’s digital-era buyers and sellers. Key services include:
- Easy Listing Support: Quick Selling Service provides support with listings, photography, condition assessment, and guidance throughout each step.
- Quality Inspection: Each vehicle undergoes a 274-point inspection by certified professionals, complete with a condition report guarantee.
- Free Promotion: All listed vehicles benefit from a complimentary online advertising package to accelerate sales.
- Fair Pricing: Sellers can set their prices independently, aided by TTB Bluebook, providing a reliable market standard for easy and accurate pricing.
- On-Site Financing: Nationwide vehicle financing with competitive interest rates, fast approvals, and exclusive TTB Drive promotions ensures convenience for both buyers and sellers.
Entering its second year, Roddonjai has retained Mario Maurer as its brand ambassador, with a new ad campaign titled “Don’t Let Anyone Underestimate Your Car’s Value.” The campaign highlights the challenges faced by home car sellers, who often experience low valuations when selling independently, emphasizing Roddonjai’s fair pricing service supported by the TTB Bluebook.
Exclusive Promotion for “Home Car” Sellers: The first 1,000 individuals listing a home car on Roddonjai can enjoy the “3-Reward Seller Package.”
- Reward 1: A THB 10,000 package including vehicle inspection, listing assistance, photography, and online advertising.
- Reward 2: A THB 1,000 Lotus gift card when financing is arranged through TTB Drive.
- Reward 3: A THB 3,000 Lotus gift card upon purchasing another vehicle on Roddonjai.com with TTB Drive financing.
Exclusive for Buyers on Roddonjai: Those purchasing a home car with TTB Drive financing enjoy a starting interest rate of 2.59% per annum and a free portable wireless vacuum cleaner valued at THB 1,590, available from November 1, 2024, to January 31, 2025, for contracts completed by February 28, 2025.
Stay updated on Roddonjai news via Facebook at facebook.com/roddonjaiTH and Line @Roddonjai. For buying and selling vehicles, visit Roddonjai.com.
TTB encourages auto loan customers to borrow responsibly, with annual interest rates ranging from 4.92% to 15.00%, subject to the bank’s terms and conditions.
